Banking at the Checkout 2007/08
Landmark ECR Report Updated and Expanded
In June 2006, ECR published its landmark report analysing the record of leading retailers as providers of financial services. In response to considerable interest in the report, an updated and expanded version is now available.
The new report covers the latest developments. These include the ambitious plans of Wal-Mart, the world’s largest retailer, to expand its offer of financial services. The report also looks at the implications of the move in many markets away from own-label store cards and towards co-branded credit cards. Download a copy of the synopsis for a full list of the report’s contents.
Written by Steve Worthington, marketing specialist at Monash University in Melbourne, and independent banking consultant Peter Welch, the report is essential reading for those in cards, banking and retailing.
Available at an unchanged price of £750/€1,150.
View the full synopsis>> PDF 160kb
For orders contact Kaye Skinner on +44 1263 740396
or e-mail: kaye@europeancardreview.com
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